Stephen Billing’s Blog

In which I conclude that efficiency of communication may well work against effectiveness of communication in organisational change situations.

There is an old saw that says that efficiency (or management) is doing things right, with effectiveness (or leadership) being doing the right things. I am sure you have come across this before.

I’m not enamoured of this simplistic bromide, having wondered before on this blog whether is in fact such a thing as leadership. (Search on "leadership," or click on the "leadership" tags or categories to find the threads).

I started to ponder on what this might mean in relation to communication.

If we took the idea of efficient communication, what would it mean? Email is quite efficient – it’s just a matter of typing it and sending it. Twitter and text messages are even more efficient. In this sense, being efficient equates with being "less effort." And then it occurred to me, that this refers to less effort for the sender of the message.

I have a friend though, who regards a phone call as more efficient than a series of texts or emails, say when trying to schedule a meeting. So after a couple of texts or emails about suitable times, he’ll call, saying it’s easier that way. Perhaps he’s also thinking about the effectiveness of the communication – in a phone call he can get it resolved and get a commitment to a time, coming up with alternatives quickly based on the reaction of the other person.

What about effective communication? What would that be? I guess from the perspective of the sender receiver model of communication, you would say that effective communication would be that in which the receiver gets the same message as the receiver intended. So, effective communication has much more consideration of the receiver than the idea of efficient communication, which seems to be more related to the sender’s convenience.

Thinking about this idea of effective communication, I think it is not so much a matter of the accurate transmission of a message, as it is about understanding the response you have received.

In this way of thinking about it, effective communication would be achieved when the parties were satisfied that they had agreed on the meaning of the gesture and response involved.

In any one interaction, it might take several attempts to reach this point of both parties being satisfied that agreement on the meaning had been reached. Many of our interactions actually never reach this point – for example, I might go away from a fight with my partner convinced that he doesn’t understand me.

I think effective communication requires genuine attempts to understand each other, and so repeating yourself, paraphrasing and summarising are all used in the process of coming to understand the meaning of what you are negotiating. When people are coming to grips with proposals for organisational change, effective communication requires methods like paraphrasing, that employ redundancy or duplication, rather than efficient communicating of a message in the shortest time or least amount of effort possible.

Efficiency of communication and effectiveness of communication are certainly not the same thing in organisational change. Further, quests for efficiency in communication may well work against the effectiveness of your communication about change.

 Five steps to communicating an unpopular decision

How do you communicate something that is likely to be unpopular? For example, how do you tell your team that they are going to have to give something up because of a cost cutting measure that is going to be implemented?

I remember when I was a manager in a large corporate how, in the second half of the financial year we would regularly be told that our travel budget was being reduced by 25%, 50%, or once even 100%.  We got to expect it, and started to build it into our budget at the start of the year. No more travel for the rest of the year, even though you have staff and colleagues in Auckland and you live in Wellington, a 1 hour flight or 700km drive away. How are you supposed to keep a team going in those circumstances?

How do you break the news that there is going to be a review of the organisation’s structure and it may affect many people’s jobs?

How do you tell staff that you need to reduce the number of cars in the fleet, and that the pool cars have to go?

If you have a large number of people to tell, it is tempting to go for efficiency and send out an email – write it down once, send it out, job done.

It is readily apparent that such an approach is not really job done. You have to continue to work with these people, and so you cannot just do anything. You will need them in the future. If they think you’ve done the cowardly equivalent of dumping your girlfriend by text, then it’s likely you’ll get some unanticipated consequences – resistance perhaps, or ignoring the new policy. They decide they can’t trust you, thereby making it difficult to get anything done in future. (more…)

In which I ponder on the ethics of telling you about a book promotion and decide to do it.

I have written quite a bit about competencies on this blog and these past posts have attracted comments from readers. (Click on either the Category or Tag Competencies at the right hand navigation bar to find the posts.)

These posts have also attracted the attention of Korn Ferry, who, I think, own Lominger, which is the set of 67 competencies and associated tools that has swept through the public service in New Zealand. I received an email from a marketing specialist at Korn Ferry asking me if I would be interested in blogging about their current special package, in return for receiving a copy of the package itself.

I have to confess to going immediately into a bit of a spin because it meant that this little blog had been noticed enough to be approached for a deal. So I immediately saw the recognition in this approach – someone out there has noticed and thinks what I’m writing has some value. (more…)

This article appeared in the December 2009 edition of Changing Organisations: The Newsletter.

Approaching the end of 2009, it is a bit of a shock to realise that this newsletter has also been going nearly a year now! Also, the milestone of finishing my doctoral degree two years ago is starting to retreat into becoming part of the “recent” past rather than the “immediate recent” past.

This year I have learnt a lot from six new clients I’ve not worked with before. Here are eight things I have learnt or had confirmed this year, in no particular order.

1. There are multiple perspectives on any issue. Many times the people involved don’t know what the other perspectives are. Sensitive topics are often discussed only “in the shadows,” i.e. in private settings with certain trusted others. People see the shouting which has a great impact (“unprofessional”), but not the reason for the shouting (e.g. frustration built up over time). They see colleagues seemingly getting away with things, but don’t see the often laborious performance management processes happening (necessarily) in the background. Making these different perspectives known more widely can help people see the situation differently and thus respond differently. This allows the possibility for people to move out of “ruts,” deeply habitual or “stuck” patterns of relating. I have seen many examples this year of how people’s view of the “facts” can change, with discussion, some time to reflect, and further discussion. It seems important to me in organisational change not to close off the opportunity for further discussion, even with someone who seems entrenched, vocal and angry about an issue. (more…)