In this post, our guest Dr Chris Mowles demonstrates the risk that in pursuing targets we may be missing the point.
To take a common sense view of targets might lead you to think that in the best case they are helpful, bringing focus to what staff should be achieving, and in the worst case they may be illusory, but at least they are motivating. Scholars have written in a similar way about strategic planning: surely the mere fact alone that strategic plans decrease anxiety amongst staff is a good reason for doing them, irrespective of whether strategic planning is really predictive.
Two recent incidents have led me to realise how much the setting of targets conditions what it is that it is possible to talk about and how this can cover over important facets of the work.
In a recent two day meeting set up to review the work of a social development organisation where I was a co-participant, the standard format for presentations about the work of the organisation was to review it as a series of discrete projects. Each presentation described the original objectives of an individual project, reviewed the milestones, then went on to discuss the next set of objectives and how they might be met. We spent no time discussing if, as a consequence of undertaking the work, we now understood what we were doing differently and how that would affect the new work we were considering doing next (see Stephen Billing’s posting on theories of time and my own posting on the same. [Ed note: Chris Rodgers has also posted on this topic]). We spent no time discussing the difficulties and dilemmas that meeting the targets had thrown up and what those would tell us about what we thought we were trying to do as an organisation. We spent no time talking about how we were working together and our differences in how we understood the tasks we had set ourselves. We found ourselves disaggregating the work and rushing towards an ‘end point’, with a will towards the future. I was also interested to notice how setting targets encouraged dualistic thinking: targets were either met or not met, projects were either on course on not on course, and participants were keen to ‘correct their mistakes’.
Of course it is important to cut the crap, but in the field of human development is it ever possible to say that a project is on course without taking a broader view of what we are doing? ‘On course’ according to whom? What does this target in this project mean for what we think we are trying to achieve in general?
In another institution, one that is concerned with education, a senior manager had written to the trustees demanding a pay rise. She had, she said, met all her targets, and therefore she was entitled to one. What struck me in this instance was the extent to which targets had individualised the work for her. She demonstrated no awareness of how achieving her targets may have been dependent upon the cooperation of her colleagues (nor was she lobbying for her colleagues to have their pay raised for meeting their targets). She expressed no concern about the general work of the institution. In this instance this particular senior manager has a reputation for so doggedly pursuing her targets that she alienates all those around her. You might make the case that she may have hit her targets but she has missed the point.
In any complex co-operative undertaking we are obliged to disaggregate what we are attempting to do and break it down into bite-sized, manageable chunks. We find ourselves abstracting and synthesising from the complex environment into which we are trying to act as a way of co-ordinating our activities. We may also be obliged to make a fist of predicting what we think is likely to happen and in what order: if it is helpful to call these predictions ‘targets’ then so be it. But the moment we forget that these are merely abstractions, best guesses in advance of immersing ourselves in the complexity of the task we are undertaking, then we engage with a poor shadow of the daily work. There is a danger that we doggedly pursue our imperfect ideas about what we thought we wanted without taking the time to check out whether we still want it, or realising just how imperfect our assessment was back then of what we now find ourselves doing.
What strikes me about both these incidents is how the focus on targets disaggregates, individualises, reduces and simplifies and renders the work either done or not done. Whether what we have done is of sufficient quality, or whether we needed to have done this thing at all become secondary questions. At its worst, unquestioning pursuit of targets with all the anxiety that often surrounds the discussion, diminishes the work and covers over the important enquiry into what we think we are doing and why.
Contributed by Chris Mowles, whose blog ReflexivePractice also explores Ralph Stacey’s complex responsive processes and is well worth a visit.