Stephen Billing’s Blog

I believe it makes more sense to change the management practices of your managers  than to launch a culture change initiative.

In which I conclude that efficiency of communication may well work against effectiveness of communication in organisational change situations.

There is an old saw that says that efficiency (or management) is doing things right, with effectiveness (or leadership) being doing the right things. I am sure you have come across this before.

I’m not enamoured of this simplistic bromide, having wondered before on this blog whether is in fact such a thing as leadership. (Search on "leadership," or click on the "leadership" tags or categories to find the threads).

I started to ponder on what this might mean in relation to communication.

If we took the idea of efficient communication, what would it mean? Email is quite efficient – it’s just a matter of typing it and sending it. Twitter and text messages are even more efficient. In this sense, being efficient equates with being "less effort." And then it occurred to me, that this refers to less effort for the sender of the message.

I have a friend though, who regards a phone call as more efficient than a series of texts or emails, say when trying to schedule a meeting. So after a couple of texts or emails about suitable times, he’ll call, saying it’s easier that way. Perhaps he’s also thinking about the effectiveness of the communication – in a phone call he can get it resolved and get a commitment to a time, coming up with alternatives quickly based on the reaction of the other person.

What about effective communication? What would that be? I guess from the perspective of the sender receiver model of communication, you would say that effective communication would be that in which the receiver gets the same message as the receiver intended. So, effective communication has much more consideration of the receiver than the idea of efficient communication, which seems to be more related to the sender’s convenience.

Thinking about this idea of effective communication, I think it is not so much a matter of the accurate transmission of a message, as it is about understanding the response you have received.

In this way of thinking about it, effective communication would be achieved when the parties were satisfied that they had agreed on the meaning of the gesture and response involved.

In any one interaction, it might take several attempts to reach this point of both parties being satisfied that agreement on the meaning had been reached. Many of our interactions actually never reach this point – for example, I might go away from a fight with my partner convinced that he doesn’t understand me.

I think effective communication requires genuine attempts to understand each other, and so repeating yourself, paraphrasing and summarising are all used in the process of coming to understand the meaning of what you are negotiating. When people are coming to grips with proposals for organisational change, effective communication requires methods like paraphrasing, that employ redundancy or duplication, rather than efficient communicating of a message in the shortest time or least amount of effort possible.

Efficiency of communication and effectiveness of communication are certainly not the same thing in organisational change. Further, quests for efficiency in communication may well work against the effectiveness of your communication about change.

 Five steps to communicating an unpopular decision

How do you communicate something that is likely to be unpopular? For example, how do you tell your team that they are going to have to give something up because of a cost cutting measure that is going to be implemented?

I remember when I was a manager in a large corporate how, in the second half of the financial year we would regularly be told that our travel budget was being reduced by 25%, 50%, or once even 100%.  We got to expect it, and started to build it into our budget at the start of the year. No more travel for the rest of the year, even though you have staff and colleagues in Auckland and you live in Wellington, a 1 hour flight or 700km drive away. How are you supposed to keep a team going in those circumstances?

How do you break the news that there is going to be a review of the organisation’s structure and it may affect many people’s jobs?

How do you tell staff that you need to reduce the number of cars in the fleet, and that the pool cars have to go?

If you have a large number of people to tell, it is tempting to go for efficiency and send out an email – write it down once, send it out, job done.

It is readily apparent that such an approach is not really job done. You have to continue to work with these people, and so you cannot just do anything. You will need them in the future. If they think you’ve done the cowardly equivalent of dumping your girlfriend by text, then it’s likely you’ll get some unanticipated consequences – resistance perhaps, or ignoring the new policy. They decide they can’t trust you, thereby making it difficult to get anything done in future. (more…)

This article appeared in the December 2009 edition of Changing Organisations: The Newsletter.

Approaching the end of 2009, it is a bit of a shock to realise that this newsletter has also been going nearly a year now! Also, the milestone of finishing my doctoral degree two years ago is starting to retreat into becoming part of the “recent” past rather than the “immediate recent” past.

This year I have learnt a lot from six new clients I’ve not worked with before. Here are eight things I have learnt or had confirmed this year, in no particular order.

1. There are multiple perspectives on any issue. Many times the people involved don’t know what the other perspectives are. Sensitive topics are often discussed only “in the shadows,” i.e. in private settings with certain trusted others. People see the shouting which has a great impact (“unprofessional”), but not the reason for the shouting (e.g. frustration built up over time). They see colleagues seemingly getting away with things, but don’t see the often laborious performance management processes happening (necessarily) in the background. Making these different perspectives known more widely can help people see the situation differently and thus respond differently. This allows the possibility for people to move out of “ruts,” deeply habitual or “stuck” patterns of relating. I have seen many examples this year of how people’s view of the “facts” can change, with discussion, some time to reflect, and further discussion. It seems important to me in organisational change not to close off the opportunity for further discussion, even with someone who seems entrenched, vocal and angry about an issue. (more…)

My latest white paper Bringing About Change in Mental Health NGOs outlines seven special alert factors that are unique to mental health NGOs.

I have been lucky enough over the last two years to get involved in the mental health sector through my work on change in mental health non-government organisations (NGOs).

I have been very invigorated by this work, which I feel helps people who have been affected by conditions that are not only frightening in themselves for individuals, but are also frequently misunderstood and stigmatised in wider society. As has been pointed out to me, people diagnosed with mental illness are unique in that they can be locked up against their will for indefinite periods without having committed a crime. (more…)

 What you are comfortable to discuss legitimates topics for your people. Those things you are uncomfortable with quickly go into the "undiscussable" pile.

As regular readers will be aware, I have been advocating that conversations are the means by which change takes place in organisations. This is because organisations can be seen as themes of consistency and novelty that emerge from the myriad conversations that take place amongst many people over periods of time. So, organisations remain the same (and sometimes stay stuck), due to recurrent themes that predominate in the conversations that take place over the course of many interactions. Each of these interactions individually holds the potential for novelty. Think of regular team meetings, project meetings, coffee conversations, board meetings, informal meetings to explore certain topics, progress meetings, and presentation of proposals. Each has the potential for something new, but also has potential to reinforce existing patterns. "It depends." (more…)

Have I found a sports analogy I agree with?

A colleague has recently drawn my attention to a comment by Margaret Moth, who explained her philosophy that, while you have little control over how and when a ball is served to you, you do have control over how you return it.

Margaret Moth is a New Zealand-borm CNN camerawoman who has covered war zones. She was hit by a sniper’s bullet in the face and had extensive surgery.

When I heard Moth’s philosophy expressed this way, I warmed to it immediately. It’s impact was strong – after all, it’s based on tennis, my favourite sport. The ball is served and then you choose how you want to return it. What a great position to be in as a tennis player, having the choice of where and how to return serve.

This is a way of saying that you choose your responses to the situations you are faced with. It gives you a lot of power to place yourself in charge of your life. And I was reminded of organisational change situations and how you cannot control how people will respond, sometimes unexpectedly, to the activities of your change project. (more…)

"Best practice" ignores the most important factor – the people who are working with the practice or model.

Many managers have fallen for the attractive prospect of "best practice." And many consultants claim to be able to bring best practice to your organisation. What is usually meant by this term is that they bring models or processes they’ve used or developed in the past, which they can implement with new clients.

There is certainly value in the experience consultants have had in other organisations – it can bring a new perspective to what is going on in your organisation.

The idea of best practice goes further than this – it implies that the same outcomes are possible in your organisation using the standardised best practice or models adopted in other successful companies. (more…)

Holding contradictory points of view without getting anxious – could this be a core competency for leaders of change?

When you think about it, it is fairly obvious that there can be no "I" without we, you (singular), he, she, you (plural) and they. "I" can only be thought of as "I and relationships with others." "I" cannot be thought of as a stand alone individual in isolation from others. You could think of "I" as meaning "interdependent I."

You can distinguish between interdependent I and others, but you cannot separate them – interdependent I only exists in relationship to other people. (more…)

Have you seen this blog post by Tiffany Monhollon called "How to Talk About Change at Work" that recently caught my eye?

For the last five months the author has had what is described as a seismic shift every 30 days. That amounts to five of these seismic shifts in five months. So, lots of change, by any standards.

Tiffany goes on to give a very personalised account of what she has learnt through these frequent and rapid changes in her organisation, and some survival tips that I think are very practical, and revealing of political processes. Essentially Tiffany’s tips amount to "how to be a good management recipient of change."

First of all she suggests figuring out what the change means, and recommends talking to a group of trusted others as a way of working out what it’s all about. (more…)