Think of change participants, not change recipients. Those who are your targets of change actively reinterpret your change initiatives in the light of their own background, expectations and work tasks.
Recent posts have been critical of the standard planned change "n-step" approaches (e.g. here and here).
What are the alternatives to planned change? Recent interest has been growing in thinking of change as a process or processes, emerging from myriad local interactions.
The process view is interested in exploring change as a continuous (rather than episodic) and unpredictable process, without any clear beginning or end. Alvesson and Sveningsson point out that this means that organisational change is seen as a result of a variety of operational and administrative decisions made on a daily basis. These decisions are quite ordinary and are made in the process of adjusting to political struggles, shifts in power differentials, and adapting to changes in the priorities of others. (more…)

Planned change models (so-called "n-step models" of which
My last two posts were about the group dynamics and systems thinking approaches to change. Why was this? Because they both lead to thinking of change as a sequential process. Kotter in his book
"Approaches to leadership and management are still dominated by prescriptions – usually claimed as scientific – for top executives to choose the future direction of their organization. The global financial recession and the collapse of investment capitalism (surely not planned by anyone) make it quite clear that top executives are simply not able to choose future directions. Despite this, current management literature mostly continues to avoid the obvious – management’s inability to predict or control what will happen in the future. The key question now must be how we are to think about management if we take the uncertainty of organizational life seriously" – Ralph Stacey
Change is often characterised in terms of two extremes as revolutionary or evolutionary. Revolutionary change refers to changes that affect several aspects of the organisation simultaneously, such as culture, resources, performance management systems, strategy, technology, market positioning. Evolutionary change refers to operational change that affects part of the organisation within existing strategy and resources.
Changing your organisation is often thought of as meaning changing organisational culture. The term "organizational cultures" first was used by Pettigrew in 1979 in an article titled "On Studying Organizational Cultures" in the scholarly journal Administrative Science Quarterly.
I am struck by how many corporate change initiatives focus on the set pieces such as road shows, documents and deadlines. The change team prepares a plan with these events set to occur at certain intervals. This is very similar to preparing a series of three course dinners over the course of the project.
In my last post I suggested that the quest for the ideal future diverts people’s attention from what is going on around them in the present moment. Always paying attention to the deficit between where they are now and the ideal where they would like to be, they miss the possibilities of the present.
This reminds me of the acres of diamonds story – I think I heard it from Brian Tracy and it may well be apocryphal. It concerns a farmer who sold up his farm and went off to another country to hunt for diamonds. Years later, he died, penniless and alone. In the meantime, on his farm that he had sold years earlier, guess what they found? Some very very large diamonds.
I have been hearing recently the common reference to change as a journey. I have written elsewhere about this, but organisational change is not a movement from a current state to a predetermined future state. If it were it might be more legitimate to talk about change as a journey.