What the hell IS organisation development?
Over the last few days I have had fun writing my speech and thinking about story vs narrative. I want to return to the question about what OD is. In my last post about this (here), I suggested that OD is in danger of becoming an assortment of HR functions that don’t fit anywhere else. And this is a long way from the roots of OD in humanistic values and behavioural science.
Not that I’m enamoured of either humanistic values and behavioural science – while these were great breakthroughs in thinking at the time and created the field of OD, I feel that we are building on these foundations and that new insights, e.g. complexity science and in particular the complex responsive process thinking of Ralph Stacey enable us to radically develop the thinking that originally started OD as a discipline.
While OD seems to have become subsumed under human resources in many organisations, I have been thinking about the skill sets that it takes to do the difficult work of organisational change and development. A deep understanding of people in organisations is required, along with project management skills and the ability to communicate internally – which often means with large numbers of people in short time frames. A view of leadership seems to me to be important (is there such a thing as leadership? – see this guest post by Russell Ness) because it will inform how you work with the leaders of the organisation.
The internal communications part of OD is often downplayed, if not missing from the OD literature and I notice that PR people see this as their space. And yet in the past I have often written "communications strategies" that are very similar to those I have seen written by PR people.
As a discipline, PR sees internal communication as a logical extension of its work with external stakeholders. In fact if you see employees as another stakeholder group, it makes perfect sense to give PR the internal communications portfolio for your projects.
Unfortunately so many PR and communications people spend their time on the production of artifacts – being so concerned about production values, key messages and award-winning design that the actual point of the communication (making meaning of what’s going on) gets lost. However, OD people also fall into this trap, so this is not an indictment on PR and communications professionals alone, more a comment on the way PR, HR and OD people are thinking about their work in organisations. The tools and artifiacts are elevated in status and importance above regular interaction.
I am indebted to my colleague Robyn Hogg for her idea of working in the ‘white space’ on the organisation chart. She says that the white space is ONE of the places you can work in when ‘doing’ OD which she sees as working to develop an organisation’s health and functioning. She observes that this ‘white space’ is not on the radar of many people, suggesting that this is because there are no recipes and you need experience to be able to pick up the cues.
This resonates with my own view that OD and its HR relatives pay too much attention to the formal organisation chart and communication lines and not enough to the informal. Robyn further points out that to be able to get into the ‘white space’ the OD practitioner needs a wide brief in which to operate, time for scanning and close enough relationships (which requires the ability to establish credibility) to fish out the good oil from people.
I love Robyn’s idea of the ‘white space’ because it is a graphic way of highlighting the informal rather than the typical formal communications that OD, PR and HR people usually focus on.
While we all know that there are informal networks as well as formal channels in any organisation, the disciplines of OD, PR and HR mostly concentrate on the formal channels. I think we can improve our effectiveness, no matter what discipline we come from, if we focus our attention deliberately more on the informal channels – if we pay more attention to the "white space."
Thanks Robyn.